Marketing On Social
Let's start optimizing your marketing
Imagine the benefits of
having consistent growth.
It's very doable by simply making your marketing be your competitive advantage.
Humanizing Business 102022. All Rights Reserved.
Leads Sales Revenue
=
=
Are the 3 most pressing issues that you, as a B2B professional service business founder, are constantly stressed about.
Specially if you are in the highly competitive industries of IT solutions, social media marketing, coaching, training, online education,
accounting, legal or engineering consulting practices.
Resulting in focusing all your marketing activities on
generating leads and making the sale!
That's unfortunately, NOT going to create a competitive advantage
for you. One that can withstand swift changes in technology,
the long buying cycle and buyer preferences.
Humanizing Business 102022. All Rights Reserved.
Marketing fails because of this
Humanizing Business 102022. All Rights Reserved.
Leads = Sales = Revenue
Leads are your lifeline. It's what translates into sales that bring cash-flow.
The way to getting leads is by being strategic about:
- WHO: Is your ideal client
- WHAT: Outcome are they seeking
- WHERE: Are they searching to fulfill it
- WHEN: Do they want to make the purchase
- HOW: How do they consume social media content
Humanizing Business 102022. All Rights Reserved.
Strategy Is What
Optimizes Your Marketing
It's not about
optimising a social media account bio
hacks and gimmicks to get more followers
giving perceived value in your content
It's about
providing a better way
providing credibility and establishing trust
being a go-to source for all references for your industry
It's how your humanize your business
Humanizing Business 102022. All Rights Reserved.
Being Strategic Simplifies
Your Marketing
- Customer Acquisition: Increasing the number of clients
- Revenue: Increasing average transaction value
- Referrals: Increasing the frequency of referrals
Humanizing Business 102022. All Rights Reserved.
By Simplifying Marketing
- Marketing Strategy: Clear objective, target audience and route
- Content Strategy: Brand stories, themes and clear messaging
- Execution Plan: Which content, which channel and when
It's how your humanize your business
Humanizing Business 102022. All Rights Reserved.
Growth requires clear thinking
and being different
Humanizing Business 102022. All Rights Reserved.
- Doing marketing by jumping on every fad or using paid advertising without building brand credibility is a recipe for non-performance.
- Start with what your purpose is. Why are you in business. It's more than just about making money.
- Bring out what your values are, why are they important and how do those values help your prospects achieve the outcome they want.
- Know your audience well. Who are they? Where are they? What are their values and interests? And what is it that they are looking for and can your brand fulfill it.
- Focus on the outcome & experience your service delivers.
- Be intentional. Be purposeful.
It's how your humanize your business
Humanizing Business 102022. All Rights Reserved.
Why Work With Me
Marketing on Social
Humanizing Business 102022. All Rights Reserved.
Choose What Suits You
MARKETING MASTERMIND*
MASTERCLASSES
It's how your humanize your business
*Minimum 6 months engagement
Humanizing Business 102022. All Rights Reserved.
Marketing on Social
Let's work together and make your marketing be
your competitive advantage.
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More at
Humanizing Business 102022. All Rights Reserved.